Excel and CSV
Upload the sheet you already keep. Numbers are cleaned into international format, duplicates are found, and anything unusable is listed back to you before a single message is sent.
WorkingSend one campaign to thousands of customers, see exactly who received and read it, and answer every reply, either from the portal or from the mobile app your team carries. Upload the spreadsheet you already keep. Numbers are cleaned, duplicates found, and the whole list goes out on your own verified WhatsApp number while you watch it happen. Delivered, read and replied, person by person, straight from Meta. These are the same receipts that turn the blue ticks blue.
No card needed. Setup and number verification included.
Sending from a phone, or from a cheap bulk tool, leaves you with three questions and no way to answer any of them.
Castify answers all three, for every message you send.
The messages change from one business to the next. What does not change is needing to know whether they arrived.
“Your order #1042 has shipped. Track it here.”
Order confirmations, shipping updates and abandoned-cart follow-ups. The reply reaches you instead of sitting in an unread inbox.“Dear Ahmad, the fee for AI / ML is due on 28 August.”
Fee reminders, datesheets, class timings and attendance notices, sent to one batch or to all of them.“New stock arrived. Rate list attached.”
Rate lists, stock alerts and payment follow-ups to every shopkeeper on your route, with a record of who saw them.“Your appointment is confirmed for Tuesday, 4 PM.”
Appointment reminders and report-ready notices. Fewer missed appointments, and far fewer phone calls.“Three new listings in DHA Phase 5 this week.”
New listings to the buyers who asked for them, and a conversation the moment somebody is interested.“Eid menu is live. Book your table before Thursday.”
Offers, bookings and reminders, sent only to people who chose to hear from you, so the number stays healthy.These are the parts that decide whether a campaign works.
Import numbers from a file or paste them in. Put them in groups such as "Lahore customers" or "Batch 3", then message a whole group in one step.
When somebody answers, it lands in a shared inbox. Photos, voice notes, video and documents all come through, and inside the 24-hour window those messages cost you nothing.
Every message tracked. Every campaign costed. Export it to Excel or PDF when somebody asks what the month was spent on.
Describe what you want to say and get a draft written to Meta's approval rules, the ones that decide whether your template is accepted or rejected.
The directory shows who replied, who read without replying, and who has heard nothing for a month. Pick a segment and message exactly them.
Schedule a send for Monday morning. Watch it go out at a safe rate. Pause it, or see exactly where it stopped and why.
Admins, managers and counsellors, each with their own password. A counsellor sees only the customers assigned to them, and every message is recorded against the person who sent it.
Your staff install a chat app on their phones and answer customers from anywhere, with no app store and no separate password. Each one sees only the customers assigned to them, and every message is recorded against the person who sent it.
The portal is where campaigns are planned. The app is where your staff spend their day. It is a chat screen and nothing else, installed from a link in one tap. No app store, no updates to install, no separate password.
What it runs on
Your list goes in from a spreadsheet or through the API. Messages go out through Meta's own WhatsApp Cloud API, the same channel the big brands use. There is no phone sitting in a drawer running an unofficial script.
Upload the sheet you already keep. Numbers are cleaned into international format, duplicates are found, and anything unusable is listed back to you before a single message is sent.
WorkingMeta's official channel, on your own verified business number. Delivery and read receipts come back from Meta itself, which is why the figures on your screen are the real ones.
WorkingYour team answers from their phones. It installs straight from the browser, with no app store and no review queue, and replies land on the lock screen the moment a customer writes back.
WorkingA webhook fires on every delivery, read and reply, so your software can act on them. If you need contacts pushed in from an ERP or a shop, we build that connector for you.
Built to orderWe do not list integrations we have not built. If you need one, ask us. We build it as part of your setup instead of adding a logo to this page.
Connecting a number to Meta's API is the slow part, and we do that for you.
We set up your WhatsApp Business account and verify your business with Meta. You keep ownership of everything.
Upload a file or paste a list. Name the group so you can find it again.
Draft the message, check it against the approval rules, and send it to Meta for review. Most come back approved within the hour.
Pick the group, press send, and see the delivery figures fill in. Then answer whoever replies.
Two separate costs, and every honest vendor separates them. Ours is below; Meta's is per message and goes straight to Meta. Pay yearly and two months are free.
A single shop or office finding its feet on WhatsApp.
Rs 99,000 a year, with two months free
A growing team messaging customers every week.
Rs 249,000 a year, with two months free
Several branches, several numbers, or your own rules.
Priced on what you actually need
EdifySoftech builds business software. We have delivered ERP systems for
manufacturers, pharmacies, trading houses and distributors, along with the
software that runs our own IT college. Castify started as the tool we built to message our own
students. It worked, so we made it available to everyone else.
WhatsApp reaches more than two billion people in almost every country, and
Meta's Cloud API is the same everywhere. Castify runs wherever your number
is registered.
Not if you use it properly, and Castify is built to keep you on the right side. Meta suspends numbers for unsolicited marketing, and buying a list and blasting it is the fastest way to lose one. Castify tracks who has agreed to hear from you, only sends marketing to those people, and shows your quality rating so you see trouble coming. That is the difference between this and a cheap blast tool.
You can use an existing one, but it must not currently have WhatsApp installed on a phone, because a number cannot be on both the app and the API. Most businesses connect a number kept for this, and keep the personal one on a handset. We handle the switch either way.
Connecting the number takes a day. Meta's business verification takes longer, usually two to five days, and that wait is out of anybody's hands. You can import contacts and prepare messages while it runs.
Yes, and for a first message to somebody Meta requires an approved template. Once a customer replies, you have 24 hours to write anything you like, free of charge. Castify drafts templates for you and checks them against the rules that get templates rejected.
It stays on a server we run for you, backed up nightly. Your contacts belong to you, and you can export them to Excel whenever you want. We do not sell, share or message your list.
Yes. They install a chat app from a link, with nothing to download from an app store, and answer customers from anywhere. Each person sees only the customers assigned to them, and every message is recorded against their name.
We will set up a demo account filled with sample data, and walk you through it. Twenty minutes, no obligation.